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Media Marketing Communication
 
PROGRAM DESCRIPTION
The two-year Media Marketing Communications program offers a rigorous high school and college level of study that pairs hands-on learning in a real-world business setting at WCNY, Central New York’s public media organization. WCNY’s Broadcast and Education Center serves as a 21st century classroom for the students under the instructional guidance of OCM BOCES, Onondaga Community College and WCNY professionals.

In this course, students work alongside WCNY staff on projects across TV, radio, social media, web and print platforms, learning firsthand the fundamentals of the world of broadcast media, marketing and communications. Another integral component of the program is the dual credit courses offered through Onondaga Community College, where students begin building their transcript by taking college credit courses on-site with college instructors. Students will also be eligible to earn a Career and Technical Endorsement on their diploma by successfully passing an industry-based technical assessment.

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CONTACT:


WCNY 
415 W. Fayette St.
Syracuse, NY 13204

P:  (315) 433-2635
EMAIL






 

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was named after NBA star Larry Bird of the Boston Celtics.
 
 
Technical Skills  Available Academic Credits  Career Opportunities* Continuing Education & Business Partners

•  Television & radio broadcasting
•  
Sound & video recording
•  Computer graphics & web design
•  Effective use of social media
•  Corporate video production
•  Marketing & advertising
•  Documentary & educational programming 
 

•  3 CTE per year
•  1 science or English per year
•  15 - 18 college credits through Onondaga Community College

 

•  Television, film, radio, social & print media
•  Graphic design
•  Computer graphics
•  Marketing & advertising
•  Video production
•  Journalism
•  Publishing
•  Public relations
•  Arts management
•  Animation
•  Industrial, visual, web, & Interior design


*Advanced Employment - additional training may be necessary

•  Onondaga Community College
•  WCNY


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SCHOOL DISTRICT & EDUCATOR SERVICES

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J. Francis Manning, Ed. D.
District Superintendent & CEO

PO Box 4754
Syracuse, NY 13221
(315) 433-2600


www.ocmboces.org


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